Content industry

From ArticleWorld

The content industry encompasses all corporations that own and disburse the mass media. This includes all broadcast television, radio and printed news, movies in theaters, on VHS and DVD, music on CD and cassette, the radio and music television, TV shows, books, magazines, and all commercial content on the Internet.

Companies in this industry also buy and sell information about the media and media consumers, called metadata. This includes geographic data, information from Opinion polls and consumer surveys, and demographic information. This data can be compiled, cross-referenced and divided to suit the needs of a media corporation's particular marketing plan.

The main goal of the content industry is to present relevant data to consumers. Relevance, in this case, is defined as usefulness. To achieve this goal, some members of the content industry focus on compiling and organizing data, while others find ways to selectively present this data to an audience.