Buy one, get one free

From ArticleWorld

The buy one get one free technique is the practice of an advertiser offering a product free with the purchase of another product of equal or lesser value to the one purchased. This technique often used by advertisers to encourage new customers to buy its products or services. It can also be used to encourage returning customers to continue to choose them over rising competitors.

Furthermore, the “buy one get one free” promotion is usually more effective than offering both products at a 50% discount. A customer usually hears “free”, which is a word that is appealing to most people than the phrase 50% off. It also gives the psychological impression that a purchase will be more affordable than the original purchase price, and does so in a way different than the use of the announcement that a product is 50% off.

Buying one product and getting one free is usually the equivalent of getting half off or less of two different items. These selling and promotional slogans are often interchanged within a company’s advertising campaign. Clothing stores, electronic shops, grocery stores, and more often offer these discounts.

Sometimes when people shop online buy one get one free offers are also given out to the public. This helps create more traffic to websites in the same way that buy one get one free advertisements attract new customers in a retail store. Buy one get one free discounts are often given in catalog shopping as well.