Step-by-step approach to get a brand positioning for a small company

From ArticleWorld

Although, huge conglomerates have the money to spend on getting their name brands out there the same can’t be said for small business. The truth is the very few small companies take the time to even figuring out what their brand positioning actually is. If are a small business owner then you will be able to come up with a brand positioning for your company which will enable you to speak to your customers in one cohesive voice. All you need is a few hours to spare. Here some pointers to get you started.

To begin

• Begin by making time to put together a meeting for your key employees.
• Next, hire someone an consultant outside of your business or an employee to moderate the meeting and take notes.
• Your team and you will need to do some serious thinking. Think about how you want you customers, your investors, your employees, and your shareholders to think of you. Make a list for each one.
• Also, you will need to look at your company honestly in terms of your company’s unusual value proposition. Make sure you think about how your competitors would perceive of your brand positioning and how they might attack it.
• Have a list titled Things I want to keep away from. Also, remember to ask yourself some basic questions. Do you want your product in a local store or not?
• Ask yourself if you are differentiating your company from others. You want to cater to your customer’s needs, so make sure you are doing it better more differently then your competitors.
• A couple of days after your meeting, put together all the ideas that you came up with. Use this information to acquire a brand positioning mission statement and what is the message you want to get across.
• Then test your mission (positioning) statement to see if it works with your customers, employees, and investors. If it goes over well with all parties you have an effective statement.

Advice

You need to know that you can have just as strong of a brand positioning as the biggest, and best businesses, as long as you are willing to spend the necessary time. It might behoove you to hire a brand positioning consultant. Their fee can range from a couple of hundred dollars to up into the thousands.