Step-by-step approach to business networking

From ArticleWorld

Advertising is not the only way to expand your business. Business networking can be just as effective in promoting your business as advertising, but less expensive. A simple word of mouth approach can do wonders for your business. Also, there is point-by point information that will be useful in helping to promote your business.

Business networking

The first thing one needs to do is to start networking, join a couple of business networking groups. It is also important to realize that your livelihood is depended on doing business with persons who do business with you. The next step, is to let the people whom you do business with know that you value their relationship. Third, become interested in your community. If you do this, it will produce two results: it will benefit the community greatly, while increasing your business relationships and contacts. Fourth, you must also be punctual, and give your customers service that is consistently excellent. Fifth, ask your customers for a reference. Sixth, be interested in other peoples’ business, what ever their business might be. Do not fake sincerity, be genuinely interested in them and their business. Although, you might not be able to use their services, you can refer them to someone who can. Also, by helping them with referrals they might return the favor.

Pointers

A good impression is paramount, and there are a couple of things that one must do to make such an impression. When networking always make sure you have fresh breath. This can be done simply by keeping breath mints in your pockets. Next, always smile when introducing yourself, and when introducing yourself remember to be personable. When giving your, first and last, name speak clearly. Also, look your contact in the eye, and make sure your hands are well manicured, this will leave a favorable impression. A firm handshake is essential.

Another rule of thumb, is practice what you are going to say beforehand. What you say should take about thirty seconds and be specific about your company. Do not-this must be repeated-do not hold a drink in your right hand. Your contact does not want to shake hands with someone whose hands are cold and wet; plus always give a firm handshake. Next, try not to ramble on, no one wants to talk to a person who rambles. When wearing your name tag, make sure that you do it on the right side.

More pointers

Be interested in what work your contact does, and remember to ask them for their business card. Make sure that whatever you are wearing that it has two pockets, because you will need one pocket for business cards, and the other one for your contacts business cards. Another important pointer, if possible, scribble some information about the contact whose card you are receiving. The next day, follow up with your contact. Let the contact know that it was a pleasure meeting them, and if there is some kind of business that you both could do together, feel free to get in touch with you. When describing what you do always stand up, and make sure it does not take more than a minute.

During the minute describe your business, be sure to focus on what makes your business different from your competitors. Also, mention what a good contact you will make for them, and that they can use you as such. Next, try to attend as many events as possible, and stay in close contact with your connections. Also, be helpful in their business, try to send them useful information whenever possible. Be sincere, people will know when you are not. Always be prepared to explain exactly and specifically what is your business. What you need to be is a good resource for your contacts. A grateful person builds faster relationships. It is important to remember, that when meeting people the impression you leave behind can help or hinder you. The truth of the matter is that people will do business with associates they know and trust. So, don’t be shy, put yourself out there, and for good measure try to get referrals from friends and families.

Final point, don’t assume that building contacts(networking) will get you business right away. It takes time to build and developed relationships. Also, remember that referrals are not one-sided, and you will have to give help, as well as, receive it