McWorld

From ArticleWorld


McWorld is usually used by critics of globalization to describe a standardized world where McDonald's is the norm, and indigenous cultures and local businesses are sidelined. The terms McDonaldization and Coca-Colanization are used in a similar sense, where McDonald's and Coca Cola stand in for the negative aspects of globalization, such as the world wide uniformity in consumer choices and services, the expansion of Big Business at the expense of national and regional enterprises, as well as civic priorities.

The term McWorld, initially used by McDonald's in its television commercials, by the mid-1990s had become a term of derision and criticism. McWorld featured prominently in the title of a 1996 book by political scientist Benjamin Barber, Jihad Vs McWorld: How Globalism and Tribalism Are Reshaping the World. The premised of the book was relevant, that global capitalism and media, as well as uncontrolled, unregulated self-determination stemming from fundamentalism, work against the freedom of citizens and independent thought. The bestselling study reinforced an idea already gaining ground which held that even as transnational capital stifled diversity and choice, smaller populations were becoming radicalized in part due to the new order of international relations and domestic affairs.